Mike Schaffer

So, like a few in his same boat, I came across Mike via Twitter. He’s a sports PR guy, with a witty sense of humor and he takes that to the next level on his blog (C’mon now, I know you love his Spiderman mask as much as I do!)

It’s hard to come up with just one word to describe him, so I’ll go with ‘unique,’ unique-good. Recently, Mike wrote a piece on his blog called “The Death of PR.” In his piece he talked about how some companies are actually devaluing public relations during hard times. While, this is very true and really is horrible for people in our field, Mike encourages his readers to take their careers into their own hands as PR pros and become well-rounded public relations professionals. One can’t just rely on knowing how to write a press release. So while, it might be exhausting and could really over extend you if you aren’t careful – it’s something to note.

I’ve found that this has been overlooked by my peers. Mike stresses that we are dying race of professionals – so to speak – where some of us need a wakeup call in order to preserve our way of life, or at least grow it into PR 2.0. While he doesn’t use these words exactly, I definitely got that vibe from his post, his other articles and generally the conversations I’ve had with him and his tweets on Twitter.

Sounds pretty dire, I know, but Mike makes an excellent point and isn’t afraid to ‘call out’ the failings of his profession. No too many people in our field would put that out there because of the nature of what we do and the ‘images’ we are suppose to project.

Even so, Mike is just amusing! So check him out!