Bob is an oasis of marketing information.

July 24, 2009

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A very enthusiastic reviewer of marketing

May 11, 2009

Marketing isn't my thing, but I can see why people
would need this guy if they were in Marketing. He is
very knowledgeable about his field of study, and it
comes across in all of his posts; they're not always
long but they are always informative, passionate, and
opinionated. The man clearly loves his job, and wants
to tell others what he thinks of the field, and what is
relevant within it. He also writes well; he managed to
make me interested in some of his posts when I wasn't
sure that I would be, so he's very able to bring
marketing to a casual observer.

1 / 1 found this review helpful:

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The real deal

April 23, 2009

There are a number of marketing blogs on the Internet
written by those without any formal training in
marketing. Gilbreath is completely different. As a
former brand manager for P&G (a company with a history
of training innovative minds), Gilbreath has the
experience to be taken very seriously. One thing that I
really enjoy about his writing is that it is clear that
he breathes and lives marketing. He is constantly on
the lookout for good marketing techniques whether he is
at the airport or exploring Twitter. Also, there is an
experimental element to his blog. I love the post when
he actually uses the "Featured Users" section on
Twitter as an attempt to determine whether it is a
cost-effective way of generating followers. Most
marketing blogs give broad advice but real marketing is
about quantifiably showing how the tactics you use help
you reach customers more and increase the likelihood
they will make a purchasing decision. Gilbreath always
seems to keep this in mind even when discussing
services like Twitter.

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