#11 in Marketing and Media
Description: David Mullen is an advertising and social media guy with a PR background. He's helped develop and manage communications strategies for a wide range of clients, including The Home Depot, Coldwell Banker Residential Brokerage, Sealy, Healthtex, InterCall and BASF. He advocates using traditional and non-traditional communications channels and integrating efforts across the marketing mix to present clear, consistent, compelling messages that help connect brands and their consumers. He works at an integrated marketing agency and blogs on industry issues, social media and integrated communications.