April 29, 2010
Jim is the definition of a true marketer. I've read
his blog since I first began my career in marketing.
A lot has changed in the marketing and communications
space with the growth of social media. Jim is one of
the few great bloggers that I've seen that understand
the core concepts of traditional marketing and how it
plays into these new technologies.
When I read his stuff, I feel like he has a perfect
balance of traditional and new media. He understands
what worked in the past, and what will work moving
forward.
A truly great marketer and even greater person, Jim
Connolly is a must read for anyone looking to learn the
art of marketing.