#17 in Entrepreneur
Description: My name is Joel York and this is my blog. Iíve been making and marketing software for the better part of the last 15 years for a wide range of companies and products including shrink-wrap, enterprise and Web across an even wider range of industries (desktop data analysis, compliance, supply chain, e-learning, security, Internet consumer identity, Web marketing, etc.). My professional passion of the moment is all things software on demand (Web applications or SaaS if you like), and this blog is largely an outlet of expression in this area. The title itself is a double entendre (if it wasnít as obvious as I had hoped) referring both to the messy and rapidly changing nature of this business as well as the sometimes messy and rapidly changing nature of my thoughts about it.