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Seth Godin - Scribnia.com

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Seth Godin

Seth Godin's Blog

#21 in Marketing and Media

Description:   Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy. Godin earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. Godin combines three elements in his writings. First, the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin has written 11 books and launched a number of successful websites including Yoyodyne, ChangeThis, and Squidoo (which is one of the 500 most visited websites)

Context Ratings™

Technology

Exclusively e-marketing
Print and billboard

Approach

Low budget
High budget

Radicalness

Mainstream
Maverick

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What Scribnia users think:

20 Reviews for Seth Godin

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By meena_somasundaram

Avg. rating

9

A popular writer

July 26, 2010

Seth Godin advocates uprightness and respect.
He impresses that significant ideals go to make an
idea.

By derekdevries

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9

The foremost web 2.0 marketing guru

June 11, 2010

Seth Godin has been ahead of the curve for a long time
and has an uncanny ability to understand how technology
is affecting marketing, business and the working world.
His blog is part marketing how-to, part philosophical
musing, and part business mentoring. He asks questions
that prompt innovative thinking.

By designdamage

Avg. rating

8

Two words: Permission Marketing and then 2 more words:
Purple Cow

May 28, 2010

Unconventional thinking and edgy ideas, the creator of
Purple Cow himself Seth is an inspiration to not just
marketers and entrepreneurs but anyone in business that
strives to create something meaningful. Just pick up
some of his books or watch his TEDtalk and you'll see
why he is a true innovator in spreading his idea virus!

By AnnieInfinite

Avg. rating

9

Out of the Box Marketing Advice

January 18, 2010

Love Seth Godin's take on marketing it is out of the
box, authentic and works! He could sell ice to Eskimo's
and have them smiling about it.

By seansupplee

Avg. rating

10

Its Seth Godin What More Can I Say?

January 15, 2010

Seth is on top of his game and has been for a while
now. Always quality writings and solid information to
help any marketer understand what to do and what not to
do. I have learned a lot from this guy already and look
at his blog as a mentor. Thanks Seth!

By benin

Avg. rating

10

Communications Extraordinaire

December 30, 2009

What can I say? Come on...Seth Godin is the definitive
authority on marketing. I love his blog and absolutely
loved his book, Tribes. Heck, even my marketing
professors regularly reference Seth's work in our
classes and assignments.

By parasweb

Avg. rating

8

Seth Godin is excellent marketing teacher

October 28, 2009

Seth Godin tips are one liner but interesting

By thetylerhayes

Avg. rating

10

They don't come any better

October 21, 2009

Say what you will about Seth Godin, he knows what he's
talking about. And he knows that he knows. And he knows
that others know, too. This knowledge does not make
cocky in any way, rather it makes Seth one of the
nicest, most genuine marketers around. Seth is a
shining light in the marketing & business world. Anyone
who chooses not to read his blog on a regular basis is
choosing to ignore some of the best advice they'll ever
get, whether it be marketing, business, or just how to
lead a better life.

What's weird is that Seth is mainstream since he's
essentially helped define what mainstream marketing
even is, but in his heart he is a maverick. It would be
strange to see him advertising any of his projects on
print or billboard, though if the opportunity were ripe
I imagine he wouldn't turn it away.

By ZozanYilmaz

Avg. rating

9

Different Perspectives

October 10, 2009

Seth Godin is a real master in looking at issues from
different angles and a "must read".

By Saad

Avg. rating

9

understanding business development, september 2009

September 23, 2009

An overall good post of business development and how
companies fail to be 'flexible'. I do agree that most
'little guys' are making things happen, but it may
depend on where each CEO is taking his/her company.
Overall vision should be considered also. The tactical
tips are practical and easy to follow. Thanks for this
post Seth.

http://sethgodin.typepad.com/seths_blog/2009/09/under
standing-business-development.html

Reviews 1 - 10 out of 20

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